We are seeking a skilled digital media buying specialist to source and purchase a variety of advertising space for our clients. As a digital media buying specialist, you will be required to analyze and interpret market analytics, determine the optimal medium and placement for marketing campaigns, and negotiate and procure the desired advertising space and media slots.
To ensure success as a digital media buying specialist, you should possess a good understanding of marketing principles and a strong ability for interpreting analytics. A top-notch digital media buying specialist should be highly persuasive and secure advertising space that ensures the maximum reach of clients’ campaigns.
- Conducting market research and analyzing demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
- Developing advertising strategies and campaigns with marketing teams to most effectively reach the desired audience.
- Sourcing and presenting audience data and advertising proposals to clients for feedback.
- Proofreading advertising material before launching campaigns.
- Managing budgets and monitoring campaigns costs and ROI metrics.
- Bachelor’s degree in advertising, marketing, communications, or similar.
- Good understanding of media analytics tools such as Videoma, Cision, Nielsen, and Google Analytics.
- Strong computer skills with programs such as MS Office, Google Suite, and Facebook Business Manager.
- Excellent financial skills and the ability to manage large budgets.
- Exceptional organizational and project management skills.