Search engine optimization is the process of improving the number of visitors to a website by using a mix of techniques to make sure that a site is highly ranked in search engine results. And, SEO stands for search engine optimization.


Search engine optimization (SEO) is the process of affecting the visibility of a website or web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.

The SEO process includes four main tasks:

1) On-site optimization:

This includes making sure that your site’s coding and design are up to date with Google standards and guidelines

Google uses over 200 different ranking factors to determine the search engine position of a website. One of the most important ranking factors is on-site optimization. This includes making sure that your site’s coding and design are up to date with Google’s standards and guidelines.

2) Off-site Optimization:

This includes following best practices, such as creating valuable content and connecting with influencers on social media

Off-site optimization can be a pretty intimidating topic especially if you don’t have much experience. There are many best practices that need to be followed in order to have your site rank well in the SERP’s. The first thing you should do is create valuable content for your site. This should be an ongoing process, but it is important to start this as soon as possible so you can begin seeing results

3) Rank Tracking:

This involves keeping an eye on your site’s position in search results over time Rank tracking is an essential part of SEO. Participating in Google’s “PageRank” system, websites are ranked on a scale of one to ten. One being the best rank. Rank tracking involves monitoring your site’s position in search result over time, and comparing it to industry averages for your area. The goal is to make sure that you are achieving the best rank possible for your site.

4) Link Building:

This entails building links from other sites to yours with the intention of increasing your ranking. The majority of search engines use a form of link analysis to rank web pages in their search engine results. They take into account the number and quality of links pointing to a page in order to determine its relevancy for a particular query. This is why it’s so important to have high-quality links pointing to your site from other trusted sources.

Search engines are the major source of traffic for websites. They are usually an organization’s best source of potential web traffic. The more people that visit your website, the more your search engine rank will improve over time, and this will lead to even more visitors in the future.